The San Francisco World Spirits Competition has long been heralded as one of the most influential competitions across the globe.
When I worked with the Competition on their website, branding and marketing communications, the goal was three-fold:
Rewrite their website to elevate their voice and highlight the brand’s respected history.
Increase competition entries.
Outline and write the Competition’s first Marketing Toolkit to position the Competition as a trusted resource for medal-winning spirits, further increase entries, and better sell additional offerings like medallion artwork.
After launching the new website and sending the Marketing Toolkit to qualifying brands, Competition entries increased by over 20%.
Marketing Toolkit
Website
Homepage
About page
Check out the entire website here.