As the singular “voice of Nitro,” I defined our tone, shaped our language and expressed our personality—then made sure it stayed consistent across our website, content assets, ads and more.

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nitro Rebrand

From redefining our voice to writing an entirely new website, I played a critical role in our rebrand. The result? A newly polished brand that started to land Fortune 5 enterprises.

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Content Marketing

Whether an eBook, customer story, or microsite, the content I planned and created helped turn strangers into customers and customers into advocates.

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Digital strategy

Ads, SEO, testing…and everything in between. Our digital efforts helped increase conversion, inspire engagement and move people down that sacred funnel.