As writer and editor at Gilt City, I helped transform the company’s “love your city more” tagline into thoughtful content that invited our members to unwind, explore and indulge.

Target Marketing

To reflect our elevated yet cheeky brand voice, I wrote content tailored to our members’ interests—from neighborhood spotlights to celebrity-curated collections to seasonal specials.

Branded Emails

While our branded emails were once comprised of straightforward discounts and (dare I say) boring sales copy, I helped reinvent our strategy by transitioning to more engaging and interesting editorialized emails. Mixing vibrant imagery with personality-laced content, these new emails focused on a distinctive narrative—while increasing conversion and click-through rates in the process.

Site Content

Much of my day-to-day at Gilt City consisted of writing and editing sale content for our 15 nationwide markets and 3.4 million members. I wrote original copy and edited work from other freelance writers, assistant editors and editors to ensure every sale was true to our brand, accurate, evocative and worthy of purchase.

Here’s a brief selection of the site content I penned: